8 Questions To Ask Once You've Built Your Photography Website To Assess Its Photography Marketing IQ

There's a very good chance that you know how to build a photography website - they're very easy to do these days with the advancement of technology. You've also probably heard that a photographer without a photography website is not taken seriously. What you may not know are key questions that will assist you to build and maintain a successful photography website.

For me, it is very difficult to be objective when assessing the photography marketing effectiveness of my website. I have a great deal of trouble being objectively honest with my assessments of my websites. But, fortunately, I'm able to use a series of questions that helps me not to get sabotage by my inability of be objectively honest when assessing my website's effectiveness.

I'm a firm believer in photographers building their own websites. It's much easier to do these days - if a photographer can send and receive email, they have enough computer skills to build and manage their own photography website. I build all of my photography websites. And, as mentioned, I'm too biased to accurately assess the photography marketing effectiveness of my photography website.

Consequently, I ask myself - and answer - the following questions:

  1. Do your pages load quickly? I never cease to be amazed at all the photography websites that have home pages that take a long time to load. Most of the times, it's the flash type pages. Unfortunately, many of us photographers don't realize that most web surfers don't have computers sophisticated enough to handle all of the latest website gimmicks. The home page should load instantly - always!
  2. Is it instantly apparent what type of photography niche your business is in? Too often, our creative artsy side blocks what should be clear messages. You should know your photography niche and communicate what that niche is on your website. Your visitor shouldn't have to guess what it is that you do. They visit your website looking for information - not interested in guessing what it is that you do.
  3. Is your website menu viewable and easy to navigate? Links and navigation buttons should be simple and take your visitor where they want to go. Also, a navigation menu should be on every page.
  4. Is your website free of unnecessary gimmicks and graphics? On a personal note - when I visit a photography website and music begins to play, I click away from the site immediately - always! Because you and I might like specific music doesn't mean that everyone likes it. Visitors go to "music" sites to "hear" music. Research companies that track web surfing habits and trends, report that most visitors leave when they come across irritants like music, pop-ups, slow-loading pages, etc.
  5. Does your website offer valuable information? Too many website owners, especially photographers, forget that people use the internet looking for information, not looking to spend money or look at pictures. Displaying your best work on your website is preferable. But, keep in mind that new customers will find you on the internet by looking for information (typing in keywords at internet search engines). If your website doesn't have that information (content), visitors will never find you - never! Put content on your photography website. Help your visitors find you. Do a little research about optimizing your web pages (don't let the word optimizing intimidate you, it only means putting certain words in the content on your page) - don't overdo it. Less is more! Always offer valuable information on your website and visitors will keep coming back.
  6. Does your website reflect your commitment to quality? In my opinion, too many photographers confuse flashy bells & whistles with quality. The flashy bells & whistles usually only impress web designers (who build the flashy bells & whistles websites in the first place) and photographers with websites that don't have these eight questions. Also, you should only display your best work in your galleries offline and in your online galleries. Categorize your various photos and display them together.
  7. Would you want to do business with your photography business? This is a key question and maybe the most difficult to be honest in answering. But, your honesty is critical here.
  8. Is your contact information easily accessible? Website visitors expect to see normal things at different websites. For example, your contact information must be available and easily accessible.

These 8 questions aren't the only questions that will assist you to put your objective judging hat on and take a clear look at the photography marketing strength of your photography website. The questions will put your website through a process that should make it more magnetic to visitors. Sometime, the components that make out sites work aren't as obvious to us. Give the questions to a trusted friend and ask them to help you by using them to assess the effectiveness of your website - the least internet savvy that they are, the better.

Your photography website can be your most productive photography marketing tool. It doesn't require a lot of time or money - just regular consistency. And of course, objective assessments are like taking the pulse and heart rate of your website. Keep an eye on them. It's like keeping your website healthy and you happy!

Specialized Styles of Photography

Outlined below is a list of genres that call for specialized treatment in the process of creating outstanding photographs. These thematic approaches will be discussed in detail here, though there are few more categories and sub-categories in thematic photography like ad messages, corporate brochures, under-water photography and so on.

--Wildlife photography

--Landscape photography

--Sports events

--Photo-journalism

--Fashion photography

--Black & White treatment

--Shooting Celebrities

-->Wildlife Photography

Wildlife photography is often assumed to be an exciting and high adventure genre of photography. In reality it is extremely challenging and wildlife photographers find themselves at the mercy of inclement weather and sometimes even face danger. Here are some suggestions for this specialized form of photography.

Understand the life form that you plan to photograph in terms of living habits, habitat and behavior. In other words you need a perspective on 'a day in the life of' your wildlife subject. Books and online research will throw light on your subject. The importance of getting acquainted with the behavior of the animal is a lot more important when you have to shoot dangerous jungle animals that can attack like lions or tigers or even bears. Animals will become aware of you when you enter close to their habitat but will usually not attack if you keep your distance. But you have to be clear on the distance at which an animal will begin to feel threatened by your presence and decide to attack you.

It goes without saying that you can't expect any kind cooperation from your subject! You have to fit yourself in, place yourself in a vantage point and have your camera set and ready and then wait for the 'right moment' to take the shot that you are looking for.

You may have to wait many days before you can capture the right shot. Your subject could not care less if the light is diminishing or the light is at its best. You may have perfect light conditions on a particular day but your subject may not be in the right spot for you to take the shot.

You need telephoto lenses to shoot from a distance and other camera features like Center-weighted metering. The Center-weighted meter allows you to meter the wildlife subject at the center of the frame and vary the size of the sensing area based on the dimensions of the subject and its distance from you.

-->Landscape Photography

Taking landscape pictures within a city from atop a building or on the beach is one type of landscape photography. But if you want to get closer to nature and shoot unique pictures of nature and environment in remote locations like wild forest area or mountain ranges, then you have your task cut out for you just like a wildlife photographer. You need the spirit of adventure within you in order to travels around to different places and scour different regions for landscape opportunity.

It is tough to firstly identify the right spots, you may have to explore for days before you find an idyllic panoramic landscape to shoot. You then have to wait for the right light conditions while braving the weather and the rough living conditions. In terms of equipment, landscape photographers need to go in for a variety of wide-angle lenses since this type of lens is capable of lending depth in the photograph. A wide-angle zoom lens is useful in this type of photography because of the range of focal lengths it can provide while fine-tuning a shot. But there is also the need for telephoto lenses for certain shot though not of the high focal length required by sports photographers. Landscape photographers usually go in for telephoto lenses with focal length less than 300mm (a telephoto lens has a focal length greater than 50mm, a wide angle lens is less than 50mm, and a standard lens has a focal length of 50mm).

-->Sports Events

Those who have made a career of photographing sporting events have a different style of operation to capture the high action of dramatic moments in a game. The length of the lens, the location of the photographer taking the shot and the need to limit blurring are the three critical aspects in sports photography.

Sports photographers use a telephoto lens. This type of lens magnifies the subject. The focal length to choose from in telephoto lenses varies from 60mm to 1000 mm. A lens with a high focal length can give you a wider visual area which is a necessity when you photograph field events. Sports photographers by and large prefer 35mm cameras and use focal lengths of 300-600mm especially for field events like soccer.

The location where photographers position themselves to take different shots is directly responsible for capturing the relevant high-points in a match. It also helps if you have a good knowledge of the sport. This ensures that you identify the right moments and are alert and ready when a memorable situation occurs during the sport. You can get the right shots if you are able to move around and use the right location in different points in a game. However, quite often the areas of movement are restricted for photographers and the best way to tide over this problem is to use a lens of focal length in the region of 600mm to enable shots of the far end of a court or field. Though a good location is usually described by the angle and distance from the court or field, the other aspect of a good location is also the play of light from your vantage point. Most photographers have the task of avoiding shadows caused by the quality of light. The intensity of color in a photograph is reduced in dull light conditions while bright sunlight can create shadows in certain angles.

To limit blurring and capture action during a special game moment, you need to have fast shutter speeds at your disposal. A 35mm camera that is generally favored in sports photography can provide the high shutter speed necessary for action shots. Besides shutter speed, the speed of the film also plays a role. Higher film speed enables higher shutter speeds. A film speed of 100 is inadequate in sports photography. You need a 400 and above speed film.

The autofocus mechanism in is also useful in sports photography especially when manual focus is difficult to achieve quickly in certain sports situations.

An interesting technique called panning is applied in capturing action shots. You have to avoid holding the camera still when you shoot action. A rule-of-thumb is to hold the camera steady but move it along with the action rather than attempting to hold still. This steady movement of the camera along the path of motion of the player; incredibly, has the effect of minimizing blur. On the other hand, you will get a blur if you hold your camera still while the action is taking place. This technique is actually based on sound scientific principles.

It should also be mentioned here that the art of sports photography actually goes beyond capturing action or high points in a game. The readers who view these photographs in newspapers and magazines want to see player expressions, the thrills, the disappointments, the concentration that players display is something that readers find captivating and it becomes a talking point. Readers also like to see crowd reactions and reactions of family members of the players in certain critical game situations. To cater to the public sentiment, a photographer has to also attempt to click these special poignant moments during a game by capturing reactions and facial expressions.

-->Photo-journalism

Photojournalism is a different ball game altogether. It is visual storytelling. It has a strong social and cultural context and is a visual form of reportage based on newsy and current affairs topics. Being in the right place at the right time and understanding the situation as it unfolds helps a photojournalist deliver reader interest material. The objective is to usually pick up contemporary topics and portray a visual story that creates an understanding on the pattern in which people live their lives or social changes that impact them in different walks of life. Photojournalism also lends credibility to the written word and can support a public interest story with visual proof. The visuals complement the written reportage on the story.

A visual representation of contemporary situations is a powerful way to make a point and the photographer who is into photojournalism has to be a firstly aware of the socio-political and cultural scene of a region to be able to shoot the relevant pictures. The equipment required by photojournalists varies by the type of story they pursue. If a photojournalist is picking up images of a town or if the photography is the type that portrays cultural and historical sites, or if the task is to follow the campaign trail of a political leader, each of these require a different treatment.

-->Fashion Pictures

A fashion photographer needs to be a creative thinker with a good eye for aesthetics and the ability to use sound judgment in implementing out-of-the-box ideas. Fashion photography is meant to render an elegant, stylish effect on readers so the mundane and the run of the mill shots will not work. Each photograph is a piece of art in itself and has to be original.

Creating an impact in fashion photography requires the photographer to take a leap in imaginative thinking and to create images that are different and unusual. The treatments that have been tried over the years range from the surreal to muted black and whites, to geometric shapes to brilliant color schemes. A fashion product has to be portrayed creatively while at the same time conveying style and classiness. A fashion photographer needs a high level of visual sophistication combined with ideation skills. It also helps to try and understand the psyche of models that fashion photographers have to regularly interact with, in order to get the best out of them. Your choice of camera and accessories will vary depending on whether you shoot indoor or outdoor, light conditions, theme of the picture, etc.

-->Black and White Treatment

The black and white effect is used by artists and fashion photographers to create abstracts or classy 'other worldly' images. The camera equipment required in black & white is not very distinct from other types of photography but the key actually lies in the processing and printing quality. This is an important area of emphasis in black & white photographs in order to get the desired effect.

You will need an assortment of lenses for different situations - such as a combination of wide-angle lens as well as a standard lens. If you want large prints, you may need a camera with a high-resolution digital image sensor for sharpness of large format prints. The resolution should be more than 3 mega pixels.

Whether you develop your photographs in the darkroom (traditional film based camera) or process the pictures digitally (digital camera usage), when you develop the picture yourself you have the leeway to heighten or reduce the contrasts in tour picture based on the type of impression and visual impact you hope to create. You can also scan from traditionally processed negatives onto a computer and then process the images digitally.

To fine-tune the images digitally you need some basic knowledge of Photoshop software. Without manipulating the main picture in any way, you can enhance your black and white images by fine-tuning the contrasts. Photoshop assists in optimizing the images. The principles are the same as those used in a traditional darkroom. Using Photoshop you can apply various techniques like dodging (you selectively lighten a certain portion of a photo), cropping, optimizing density and fine tuning the contrasts. Fine tuning the contrasts is important in creating the right effect in black and white.

The print quality is another important factor in creating high impact black & white photographs. If you intend to print digitally processed images, you need a good printer and long lasting ink in your printer. You should also use photo quality paper to print your images.

-->Shooting Celebrities

Celebrity photography is challenging and the same time an exciting, glamorous field. When you deal with celebrities, firstly you have very little time to work within. There is always a time constraint even after you pin down a celebrity for a photo session. You have to therefore have good infrastructure and be ready with the necessary equipment. You have to plan the shot and adjust your camera, before asking your celebrity to pose.

Celebrity faces are well known so the key lies in attempting to capture something a little different, to create a different perspective. You need to build a good rapport with the celebrity and have to persevere to get the right mood to capture the real essence of the person. If you are photographing the celebrity for an ad, then the strategy behind the ad has to be considered to blend in the celebrity's expressions and posture to suit the requirements of the ad.

To sum up, the discussion - Wildlife photography requires you to brave rough conditions and thoroughly understand the habitat and behavior of the animal. The relevant and useful tools in your camera system are the right lenses and center-weighted metering if you are into shooting wildlife. Landscape photography requires you to be a wandering explorer, constantly seeking out those spectacular scenic settings. You mainly need wide-angle lenses in your camera system to demonstrate depth and scale in your picture. Sports events need a good vantage point and if you want to freeze the high action in the game, you have to learn and hone the skill of panning. Photojournalism calls on your social and political consciousness and is the art of visually unfolding a story, while Fashion photography requires ideation and out-of-the-box thinking. The impact of Black & White treatment can be heightened during the processing phase using various techniques and, Celebrity photography is not all glamour. Capturing the right mood and the essence of the celebrity becomes the key to a good shot and you often work within time constraints.

It is apparent that different photography streams each have their own specialized approaches and style of treatment. Your mind-set and your interests should influence the path that you choose as a photographer.

Schools For Photography - Pursuing a Degree in Photography

Photography is a fascinating form of art. Lighting, technique, colors and placement all add to the beauty and uniqueness of each photograph. By simply using a camera, it seems that the photographer is able to catch not only images of his or her subject but their emotions and thoughts as well. Some photographs bring smiles and warm hearts while others portray hauntingly eerie images. Whatever the effect, each photograph has a story and exquisiteness all its own. To further develop and hone artist's photography skills and ability to capture once-in-a-lifetime moments, schools for photography offer a number of courses and degrees to help students develop their talents and prepare them for careers in many different areas of photography.

While technology has made major advancements over the last several years, computers cannot replace human creativity. Photography courses will teach students how to use the latest equipment and processing techniques, digital and color darkroom techniques, color theory, as well as the history of photography. Students will learn both traditional and more modern photography techniques. In addition, students will also be introduced to issues regarding copyright protection, photography business, and will learn how to interact with customers and clients. Schools for photography also help students create a personal portfolio using their own creative and innovate photographs.

Both online and traditional schools are available for students interested in pursuing a degree in photography. Online schools that offer photography degrees include: Westwood College Online, The School of Continuing and Professional Studies at New York University, Jones International University and American Intercontinental University. There are many traditional universities all over the world that offer photography degrees. While photography schools cannot be found in every state in the US, there are several states that do offer photography degree programs and these include: California, Pennsylvania, South Carolina, Florida, Virginia, Washington, Oregon, Ohio, Minnesota, and Colorado just to name a few. For example, the Brooks Institute of Photography, The Art Institute of California, American Intercontinental University Los Angeles, the Academy of Art College and the Art Center College of Design can all be found in California and each school offers a photography degree. Schools for photography are also located in Canada, Argentina, Turkey, Thailand, and various other countries.

Students interested in portrait, fashion, landscape, commercial, or architectural photography, photojournalism, photo-advertising, graphic design, studio art or other forms of visual communications will be able to find a degree program suited to their individual talents and interests. A photography degree can offer both a flexible and rewarding career, whether working for a media outlet or on a freelance basis. With so many choices, from online to traditional programs, choosing the right school is essential. Students should choose a school based on location, courses offered, and time required to complete the desired degree. Schools for photography can help prepare and equip students for professional photography careers.

A Full-Frame View of Photography Degrees

The pop of the flash, the click of the shutter, an immortal moment in time. Photographers crystallize the landscapes and smiles of the world and let them stand as evidence of life being lived. A degree in photography can help you capture these moments in breathtaking fashion, taking your hobby to the next level or setting you on the path to turn your passion into a career.

What Skills Can I Learn with a Degree in Photography?

Photography degrees are offered by numerous universities, and no two programs are exactly alike, but they do all share common characteristics. Take a look at this short list of basic skills taught in photography courses:

  • Photographic principles such as lighting, aperture, and shutter speed
  • Adobe Photoshop and other professional image-editing software
  • Decoding and constructing the narrative of an image
  • Proper techniques for capturing images in a variety of settings

Some photography degree programs allow you to specialize in your particular field of interest, be it fashion photography, sports photography, portraiture, or any other specialty, and some degrees in photography provide a comprehensive general education in the art. Take some time to research schools that offer photography degrees and decide which one best fits your needs as a student.

Photography Degree Programs: the Big Picture

Many universities offer both two- and four-year degrees in photography. The two-year degrees include an associate of science in photography, which focuses mainly on the technical elements of the craft. A popular four-year photography degree is the bachelor of fine arts, which extends its photography courses to include general image design and the handling of commercial concerns.

If pursuing an associate's degree, you can look forward to some of the following photography courses:

  • Design Fundamentals
  • History of Photography
  • Location Lighting
  • Imaging Software I & II

The bachelor's degree track contains some courses more oriented toward building a career out of your skills:

  • Commercial Photography
  • Clients and Communications
  • Web Design for Photographers
  • Business Launch

Many entry-level positions that lead to a professional photography career require a photography degree, even those that start you out mixing chemicals in the lab. Wire service photography positions also usually recommend or require a degree in photography from an accredited institution.

The Working Life of a Photographer

There are several different styles of career available to those with photography degrees. Professional photographers may shoot only weddings, or only news stories, or only portraits in a private studio. What's more, professional photographers choose between salaried and freelance positions, with the former customarily bringing greater job stability and higher wages.

Earnings data for photographers in different locations around the country was compiled by the Bureau of Labor Statistics in 2009. Take a look at the mean yearly income of professional photographers in certain U.S. cities:

  • Los Angeles, CA: $64,110
  • Chicago, IL: $53,830
  • New York, NY: $50,470
  • Minneapolis, MN: $47,820
  • San Francisco, CA: $47,520

As you can see, salaries for professional photographers varies widely. This goes to show that you have the opportunity to make the most of your photography degree if you discover how to get as much out of it as the effort you put in. Degrees in photography may not be for everyone, but one just might be for you.

Mastering The Art Of Sports Photography With Your Digital Camera

For sports enthusiasts, there's nothing more exciting than sports people playing their favourite game. The sight of the field, rink or golf course initiates the thrill and anticipation. This, combined with digital photography, can provide some amazing photographic opportunities. However it's not a matter of point the camera at the person diving for the ball or puck and snapping away. It's a lot more complicated than that.

In digital photography sports can be quite challenging. The sports people do not present an easy task of being photographed because of the amount of high movement. However, you can indeed achieve great sports digital photography. Most excellent sports digital photography requires good planning and execution.

Here are some exclusive tips for gaining fantastic sports shots in your digital photography.

First things first; know your digital camera. I recommend taking note and practicing first all the settings that sports photography needed. You may find yourself going for the faster shutter speed, increased ISO and burst mode. Let's take a look at all these things on your digital camera and see how they can be applied to give you sensational sports photos.

High shutter speeds:
As with all moving objects, in order to capture the "frozen in time" look in digital photography a fast shutter speed is required. The faster the movement the fast the shutter speed will need to be. In digital photography the general consensus is that the shutter speed needs to be faster than that of the subject. For example if you have a sliding puck across ice and there is a someone about to take a dive for it then its necessary to quickly mentally assess how fast that person might be traveling at. If they are traveling at approximately 50 kilometers (approx 32 miles) per hour then you may find a very fast shutter speed is needed for this digital photo.

A very fast shutter speed in digital photography may be anything from 500th of a second or higher. For high speed movement you may want to consider an even faster shutter speed of 1000th of a second or something in that range.

Keep in mind that in digital photography a fast shutter speed works to reduce some of the light which is why a higher ISO is often necessary. (I'll talk about that in a minute.) Usually a if a ball, such as a baseball going at around 145 kilometers an hour (90.09 miles per hour) a shutter speed of around 1/4000 will get you that "suspended ball in mid air" type of photo. For physical movement, such as someone leaping to catch a football, a shutter speed of 1/500 or over is a good place to start.

Now this is all very well if your scene if well lit. But what if you are taking your digital photography shots indoors at night and the light is not quite enough to provide enough light? In most instances, an indoor stadium at night time will be well lit, but that doesn't always ensure good digital photos. In sports photography we need to understand that we can only control the artistic value and input of our digital photo and the control of the camera. We can't control the lighting on the scene being such a public event. In digital photography sports photos we must realize that it's going to be a challenge to begin with. So here are something's you can in your digital sports photography to increase the amount of light.

If you have a light tool on your digital camera such as a histogram you can get a good idea of what the light levels are like on your sensor. With this handy tool you can adjust the ISO at the time of your pictures taking.

Increase your ISO: A high ISO in digital photography simply means the sensitivity to light that your digital camera has. In a nutshell the more ISO you have increased the image to, the less light the sensor needs. In sports photography an ISO of 400 or higher can work really well. The downside to this is that it does increase noise. To combat this you can use noise reduction software in the post editing process such as Noise Ninja or increase the LAB mode in the post editing process. Don't be afraid to try a few shots at 400, 800 and even as high as 1600.

Burst mode:
In most sports digital photography this will be one of the settings you will turn to. Burst mode is also known as 'continuous shooting'. This 'continuous' shooting mode allows you to get a sequence of shoots in succession. You can increase your chances of getting that ideal "split second perfect shot" that you might not be able to get by pre-emption or in normal shooting. This also works so beautifully if your digital camera has a painfully long lag time. I've used this so many times to get around the high lag my Sony Cyber shot has got. Some cameras have 3 frames per second and some go up to 12 frames per second. You simply select this mode and hold your finger on the shutter button and it will fire off as many shots in 1 second as it can.

Okay so I've been talking about your digital camera and the setting's used for ideal sports digital photography, so what about any external equipment? If you have been thinking about this you're spot on. You can take as much time with your settings but there's not much point if you can't get close to the action. There's no point having a picture with perfect lighting and perfect action if the players are like dots on a sheet of paper. You need a good telephoto lens if you can't get close up. A telephoto lens brings you closer because of its long distance capability. It will get you closer to the action but will need a faster shutter speed.

Many fantastic sports digital photos are taken with an emphasis on a very fast shutter speed, an f stop of around the 2.8 mark to blur the background and focus in on the subject. You may find that if your sportsperson is visually separated from the background and you take the digital photograph with a telephoto lens you'll have a more shallow depth of field which can give you a more powerful feeling in your digital photo. You can get away with a good optical zoom lens, but you'll get far better digital sports shots with a proper telephoto.

So what about the artistic side of sports photography with your digital camera? Plenty!

Pre-emption and Emotion is the key to good art.
When taking sports photography you probably won't find a more public display of human emotion. The emotions of a sports person range from intense anticipation to extreme disappointment or extreme exhilaration. Pre-empting when these emotions take place is they key to getting artistic and impressive sports photos. This comes with practicing your digital photography.

SO much pressure is placed on our athletes, expecting them to perform so we can enjoy the show and the investors can enjoy their returns. This is another reason why I say to get a telephoto lens so you can capture the emotions on their faces and their body language. It makes for superb photography. For ideas on ice hockey, have a look at some ice hockey images that are great study tools.

Don't just look at these digital photos, you must study them. Take on the attitude that studying sports photography will improve your digital sports photos ten fold. You will have a style to emulate and copy to start with then eventually, when you become confident, you'll start to adopt your own style.

Happy shooting,
Amy Renfrey

To study digital sports photography check these sites out: http://www.espn.com and http://sportsillustrated.cnn.com